Brand identity guidelines and applications for the non-profit organization, Kids Cancer Connection. The non-profit needed an overhaul to the look and feel of their brand, calling for a fresh look that breathes personality and professionality, while maintaining a kid-friendly theme.

Here are a variety of applications developed to represent the overhaul to the brand identity design of Kids Cancer Connection. This project helped me develop a cohesive brand identity guideline and offered me experience and knowledge in creating a visual redesign.